Obtaining formulary status is only one part of the managed care equation. In order to build market share your organization must convince doctors to prescribe your product. In today’s market environment you need both a strong clinical and managed care positioning with prescribers.
You need to ensure that your messages grab the attention of the doctors, are believable, and lead them to prescribe your brand.
Our physician communications studies test the strength of your positioning, managed care messages, and communications vehicles. The end result is a correlation of the strongest messages with the most powerful vehicle.
Deliverable: A detailed report with the key findings, a mapping of messages to communications vehicles along with strategic recommendations based upon our extensive experience in promoting products in managed environments.