Message Testing

Message Testing

You have the right product with the right clinical and economic attributes. Is your account management force delivering the key selling messages to your target audiences as you planned? How are your competitors responding? What are they saying?

Our message testing methodologies will answer these questions and more. We will determine whether your message is being delivered, how believable it is, how strong it is compared with your competitors, and what actions are payers likely to take based on them. These valuable insights will enable you to develop or strengthen your competitive messaging.

Deliverable: A detailed report with the key findings and strategic recommendations based upon our extensive experience.