There are times when your organization needs a detailed understanding of the market environment into which a new product is launched or when an existing product is facing changing market conditions such as the entrance of a new competitor. It is critical, in these situations, to obtain useful information directly from key payer decision-makers. Information gathered from a gap analysis may be used to assess or confirm the specific environmental or competitive circumstances that may provide your product with either a competitive advantage or disadvantage. Additionally, this type of research is used to identify “holes” in the marketplace needed by your accounts that can be filled by a product, program, or service from your company.
Deliverable: A detailed report with the key findings and strategic recommendations based upon our extensive experience.