An environmental assessment describes the market conditions in which your company’s products will compete. Managed markets are ever evolving and it is critical that you base your decisions on the realities of the marketplace. A thorough description of the market conditions, influencers, stakeholders, and client base will provide you with the information that you need to compete successfully.
The environmental assessment will project trends that may impact your strategic and tactical approaches to your target audiences. It will uncover the needs of the segments that comprise managed markets including health plans, PBM’s, hospital and institutional, long-term care, government (Medicare D, Medicaid, Managed Medicaid), and employers.
Deliverable: A set of PowerPoint slides organized in a format that allows for easy understanding and access to information relevant to overall market trends and specific conditions relating to individual segments or channels.