Attitude and Awareness

Attitude and Awareness Studies

Attitude and awareness studies help you identify the specific position that your product has in the minds of payer decision-makers. These studies evaluate how your product is perceived versus its competitors and the level of awareness that your clients have of your products, programs, and service offerings. It will help identify strengths and weaknesses in order for you to modify or support your positioning with payers.

Deliverable: A detailed report with the key findings and strategic recommendations clearly describing how your product, company and competitors are perceived by your customers.