Are there market dynamics that you just cannot get a handle on? Sometimes there are programs or initiatives in the marketplace that may be impacting your sales and share that you would like to gain a better understanding of and try to quantify the impact. In situations such as formulary management, physician pay for performance, and other trends, we can help create market dynamic impact assessments.
Deliverables: Overall description of the market dynamic. Listing of key accounts that have adopted the initiative, complete analysis of the business impact on your brand, and our strategic recommendations.